As of July 2013, Riot Games had been able to register more than 70 million gamer within the multiplayer universe of their most popular battle arena game online, including 30 million people that continuously play month after month. Yes, the League of Legends has been able to impress even the most skeptical of gamers and critics since it was first released back in 2009 in ways that many people simply did not think was ever possible. Where and how did this all begin? What was the formula of success that was used by Riot Games in order to make sure that League of Legends succeeded where so many other multiplayer games that have been released within the same genre have failed?
The Foundation of Riot Games
From the surface, it may seem that the two gentlemen that run Riot Games as CEO and President are strictly business and do not know much about the video gaming industry from a gamer’s perspective. A quick glance at their biographies will prove otherwise, however, and clearly show you just how wrong you are. Marc Merrill and Brandon Beck, President and CEO respectively, are legitimate die-hard gamers that worked together to build a company that had a solid foundation of showing the world a new version of an old genre.
The multiplayer online battle arena (MOBA) industry seemed to be already overly saturated with titles such as WarCraft and StarCraft, so they wanted League of Legends to stand out as some fresh and original – providing a completely new experience when it came to intellectual property, gameplay, online community and e-Sports in general. They did just that, but what allowed them to break through the barrier was the fact that this game was absolutely free.
A Valuable Gaming Experience
Once upon a time, the simple fact that you offered a game for free was good enough to draw a large crowd of gamers and interested consumes. However, since there are more than enough free games and applications available online today, it is rather difficult to separate one game from all of the others. The development team at Riot Games knew that League of Legends would have to stand out by providing a valuable gaming experience to every single player, captivating their attention from the very beginning and never letting it go.
A Worthwhile Investment for Businesses
After word started getting around about how successful it had become in general, more and more businesses wanted to place their stake within the world of League of Legends. Riot Games even invested millions into the electronic sports in general in order to transform this game into an international phenomenon, propelling this title into the stratosphere of online gaming with massive quantities of live streams. The Championship Series of this game has been able to make it into its third year, providing fans with a great way to connect and experience the game in brand new ways seemingly with each new log-in.
Even with all of the brand new titles coming into the picture to compete, the League of Legends has already set the stage to maintain the #1 spot for much longer than you might think.
Agents Of League kindly provided this post for MMOwnage. Thank you.
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